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GoHighLevel Pricing: Complete Breakdown for 2025
So you've heard about GoHighLevel and you're wondering if it's worth the investment. Maybe you're currently paying for 5+ different tools and the idea of consolidating everything sounds appealing. Or maybe you're just starting out and trying to figure out if this is the right move for your business.
Either way, you're in the right place.
I've been using GoHighLevel for my agency and helping clients implement it for over a year now. In this guide, I'm breaking down exactly what each plan costs, what you get, and most importantly, which one actually makes sense for your situation.
Let's get into it.
The Three GoHighLevel Plans
GoHighLevel offers three main pricing tiers. Each one is designed for a different stage of business growth.
Starter Plan: $97/month
Unlimited Plan: $297/month
SaaS Pro Plan: $497/month
All plans come with a 14-day free trial, so you can test things out before committing. That's actually one of the things I appreciate about GHL. They let you kick the tires before making a decision.
Starter Plan ($97/month)
The Starter plan is designed for small businesses and solo operators who want to consolidate their tools without breaking the bank.
What You Get
CRM and Pipeline Management
Full access to the CRM with unlimited contacts. You can create custom pipelines, track deals, and manage your entire sales process in one place.
Website and Funnel Builder
Build unlimited websites, funnels, and landing pages. The drag-and-drop builder is intuitive enough that you don't need to know code to create professional-looking pages.
Email Marketing
Send unlimited emails to your contacts. Create automated sequences, broadcast campaigns, and track open rates and clicks.
Two-Way SMS and Calling
Text and call your leads directly from the platform. Conversations are tracked in the CRM so you never lose context.
Calendar and Booking
Create booking calendars for appointments, consultations, or discovery calls. Integrates with Google Calendar and automatically sends reminders.
Forms and Surveys
Build custom forms to capture leads and surveys to gather feedback. All submissions flow directly into your CRM.
Reputation Management
Request and manage Google reviews. Set up automated review request campaigns to build your online reputation.
Workflow Automations
Create automated workflows triggered by actions like form submissions, appointment bookings, or pipeline stage changes.
The Catch
You're limited to one sub-account. This means one business, one brand, one set of settings. If you're running multiple businesses or want to manage clients, you'll need to upgrade.
Unlimited Plan ($297/month)
This is where things get interesting for agencies and growing businesses.
Everything in Starter Plus
Unlimited Sub-Accounts
Create as many sub-accounts as you need. Each sub-account is essentially a separate business with its own CRM, pipelines, websites, and automations.
White-Label Desktop App
Put your own branding on the platform. Your clients log into YOUR branded software instead of seeing GoHighLevel branding.
API Access
Connect GoHighLevel to other tools and build custom integrations.
Why This Matters
The jump from $97 to $297 might seem steep, but here's the math that makes it work:
If you're an agency charging clients $500/month for CRM access and you have just 2 clients, you've already covered the cost of the Unlimited plan and made a profit.
I've seen agencies running 50+ client accounts on this plan. At scale, the per-client cost becomes negligible.
SaaS Pro Plan ($497/month)
This is the full agency mode. You're not just using GHL for your business. You're reselling it as your own software.
Everything in Unlimited Plus
Rebilling and Markup
Set your own prices for add-ons like phone numbers, SMS, email sending, and AI features. Charge your clients whatever you want and pocket the difference.
Custom Mobile App
Get your own branded mobile app in the App Store and Google Play. Your clients use YOUR app, not the generic GoHighLevel one.
Advanced Permissions
More granular control over what team members and clients can see and do.
Priority Support
Get to the front of the support queue when you need help.
The Real Value
The SaaS Pro plan is about building recurring revenue. When clients pay you monthly for "your" software and you're marking up the usage costs, you've created a genuinely scalable business model.
Some agencies are generating $50K+ per month in pure SaaS revenue using this approach.
Hidden Costs to Know About
The base subscription is just part of the story. Here's what else you might pay for:
Phone Numbers
$1.15/month per local number, $2/month for toll-free. You need at least one to enable calling and texting.
SMS Messages
Carrier fees apply. Roughly $0.0079 per segment for outbound texts. A typical SMS is 1 segment, but longer messages get split.
Phone Calls
About $0.026/minute for outbound calls, $0.0085/minute for inbound.
Email Sending
Free up to 10,000 emails/month per sub-account. After that, you pay a small fee per 1,000 emails.
AI Features
Conversation AI, content AI, and workflow AI are billed based on usage. Typically a few cents per interaction.
LC Phone System
Optional upgrade for better call quality and more features. Additional $10-20/month.
For most businesses, these add-on costs run $20-100/month depending on usage volume.
How GHL Compares to Individual Tools
Here's why the pricing starts to make sense when you look at what you'd pay otherwise:
- CRM: HubSpot — $45-800/month
- Email Marketing: ActiveCampaign — $29-149/month
- Funnel Builder: ClickFunnels — $97-297/month
- Appointment Scheduling: Calendly — $8-16/month
- SMS Marketing: Twilio + Platform — $50-200/month
- Reputation Management: Birdeye — $299/month
- Website Builder: Webflow — $14-39/month
- Forms: Typeform — $25-83/month
Add those up and you're easily looking at $500-1,500/month for a comparable tech stack.
GoHighLevel at $97-497/month consolidates all of that into one platform with one login, one dashboard, and one support team.
Which Plan Should You Choose?
Let me give you the straightforward answer:
Choose Starter ($97/month) if:
- You're a solo business owner or freelancer
- You only need to manage one brand
- You want to consolidate tools and save money
- You're testing if GHL is right for you long-term
Choose Unlimited ($297/month) if:
- You're an agency managing multiple clients
- You want white-label branding
- You plan to grow beyond a single business
- You need API access for custom integrations
Choose SaaS Pro ($497/month) if:
- You want to resell GHL as your own software
- You're building a SaaS-style recurring revenue model
- You need a custom-branded mobile app
- You want maximum control over pricing and margins
Annual vs Monthly Billing
GoHighLevel offers annual billing discounts:
- Starter: $970/year (save $194, or about 17%)
- Unlimited: $2,970/year (save $594, or about 17%)
- SaaS Pro: $4,970/year (save $994, or about 17%)
If you're confident GHL is your long-term platform, annual billing makes sense. But I'd recommend starting monthly until you've validated it works for your specific use case.
The 14-Day Free Trial
Every plan includes a 14-day free trial with full access to features. Here's how to make the most of it:
Week 1: Set up your CRM, import contacts, build your first pipeline, and create a simple funnel or landing page.
Week 2: Test automations, send some emails and texts, book test appointments, and explore the features specific to your plan level.
By day 14, you'll know if GHL fits your workflow.
Is GoHighLevel Worth It?
Here's my honest take.
If you're paying for multiple marketing and sales tools right now, GoHighLevel will almost certainly save you money while giving you more functionality.
If you're an agency, the Unlimited plan pays for itself with just a couple of clients.
If you're a solopreneur or small business, the Starter plan at $97/month is competitive with most individual tool subscriptions while giving you an entire platform.
The learning curve is real. GHL is powerful, which means there's a lot to figure out. But the payoff is having complete control over your marketing and sales infrastructure without juggling 10 different logins.
Getting Started
Ready to try it out? Here's what I'd suggest:
- Start the 14-day free trial
- Focus on one use case first (CRM, funnels, or automation)
- Get that working before expanding to other features
- Decide by day 10 which plan makes sense for your situation
The trial gives you full access, so you can genuinely evaluate whether it's the right fit.
If you want help with setup or strategy, check out our GHL automation services or book a call to discuss your specific needs.
About the Author
Rahul Lalia
Founder & CEO
A lifelong digital marketer, Rahul now architects sophisticated marketing automations. He is an expert at building scalable growth systems by leveraging powerful, all-in-one marketing platforms.